Product Name

Please fill-in the name of the product or product line developed: *

* The name of the product or product line is required for control purposes. This will not revealed in any way.

Part A: Data on customers is considered an important input for the development of new products. Please indicate on a scale from 1 (totally disagree) to 7 (totally agree) whether the following statements are true for the development of this product:

1. For the development of this product, we performed quantitative market research in the form of customer surveys in order to obtain information on customer needs for new products.

2. For the development of this product, we performed qualitative market research (focus groups, interviews, customer visits etc.) in order to obtain information on customer needs for new products.

3. For the development of this product, we collected secondary data (Public Sources, Syndicated Sources, Industry information, etc.) in order to obtain information on customer needs for new products.

4. Our Previous knowledge on customer’s needs and preferences (previous research, customer satisfaction studies, customer complaints and suggestions about existing products etc.) was used as a guide for the development of this product.

5. Data we collected on customer needs and requirements guided the development process of this product.

6. For the development of this product we ensured that the design process was guided by data on customer’s needs.

7. The idea for this new product was developed based on information we have collected on customer’s needs for new products.

8. The idea for this product was developed by our team based on information we have collected on customer needs.

9. Based on information we gathered on customer needs our team developed a product that would address those needs.

Part B: By giving feedback customers can help the development team to shape the product according to their requirements and reduce the risk that the final product deviates from the original intention. Please indicate on a scale from 1 (totally disagree) to 7 (totally agree) whether the following statements are true for the development of this product:

10. We went through lots of iterations based on customer feedback prior to launching the product in the market.

11. We developed and tested lots of new ideas over the course of this NPD process.

12. The NPD process in this project involved numerous failed experiments.

13. We learned about customer preferences as we worked with them through the new product iterations.

14. The actual new product that we took to market was very different from our initial expectation.

15. Different ideas for new products were presented to target customers in order to obtain feedback from them.

16. Different concepts of this product were presented to target customers in order to get feedback from them.

17. Different models or prototypes were shown to customers at different stages of the design process in order to obtain feedback from them.

18. Field tests of several different prototypes in real user environments were conducted in order to determine the degree to which different solutions solve the problems of the customers.

Part C: Customers can be a source of useful ideas. They can also be actively involved in the design of new products. Please indicate on a scale from 1 (totally disagree) to 7 (totally agree) your level of agreement with each of the statements presented below:

19. We worked closely with customers to develop this product.

20. Customers participated actively in the development of this product.

21. During the development of this product customers took part, not only by relating their problems, needs and wishes, but also by being actively involved in the process of developing and selecting different ideas and solutions.

22. During the development of this product customers were engaged in the process of developing suggestions for solutions of their own problems.

23. During the development of this product customers participated actively to find new solutions to their own problems and requirements.

24. During the development of this product the designers acted as facilitators who helped customers to find solutions to their problems.

25. Customers contributed useful ideas for the development of this product.

26. The idea for this new product came from customers.

Part D: This part deals with the characteristics of the developed product. Please indicate on a scale from 1 (totally disagree) to 7 (totally agree) your level of agreement with each of the statements presented below:

27. The new product offered unique benefits for customers.

28. The new product provided higher quality than competing products.

29. The new product solved problems for customers.

30. The new product was highly innovative.

31.The new product replaced inferior products.

32. The new product was radically different from competitor products.

33. The new product was superior to competing products.

34. The new product offered solutions not possible with existing products.

Part E: Please select yes or no to indicate whether the following statements are true of false.

Yes

No

36. For the development of this product we involved customers who would benefit significantly from a solution to their needs and so are motivated to innovate.

Yes

No

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